Contemporary Greeting Cards
There is certainly no shortage of greeting cards available to choose from in the specialist High Street stores and the supermarkets. When you start to look along the expansive racking you quickly notice that there is a standard theme running through all of these retailers and the bulk of the greeting cards that are on offer are very generic and much the same from store to store. In fact it is hard to determine one publisher from another at the mass market level. On thing that is very clear and that is there is very little design led contemporary product available unless you are fortunate enough to have a boutique style greeting card specialist in your town such as Scribbler.